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Major donor training

The secrets of running an effective major donor fundraising campaign: a dynamic course for fundraisers working with major donors

This is a very special course for those involved with Major Donor Fundraising  who would like to take their skills to the next level, especially in that crucial area of making the ask.  The course is limited to just 15 participants and runs for four weeks, one afternoon a week in central London, plus one follow up session over lunch.

The course is designed to refresh your existing skills and challenge you to achieve more. You will meet weekly as a small group, sharing experiences and drawing on the expertise of one of the most successful high value fundraisers in the UK.  There will be opportunities to present examples of asks that you have undertaken and to talk through specific problems.  The course offers exciting perspectives on reaching new prospects, cultivating your existing donors and overcoming barriers to establishing major gift fundraising within your charity.

On at least two occasions the group will be joined by a senior philanthropist, who will share their experiences as a significant donor to charity, or as someone familiar with asking their peers to give.

Over the period of four afternoons you will gain an insight into all the components for a successful major donor campaign:

  • Is your organisation ready for a major donor programme
  • How to identify potential major donors
  • Why do donors give
  • The seven steps plus one
  • How to use events to engage major donors
  • When and when not to introduce a pledge
  • How to maximize income from major donors
  • How to ask for money
  • The good, the bad and the ugly – case studies of getting it right and getting it wrong!

For details of the next course, please contact us.

Download course information (Word, 332kb)

Download our booking form (Word, 111kb)